Prodigy is a research that was compliant to the Market Research Society of India (MRSI) and International Code of Ethics for Market Research. The Indian Market Research Bureau (I.M.R.B) conducted a detailed research on why, when compared to the world, Indians have the lowest muscle mass density and underperform in most physical attributes.
The research was covered by leading news bearers in the country: The Times of India, The Hindustan Times, NDTV, The Hindu and several others. The research was conducted among socio-economic class (educated and employed): A and B (based on affordability of balanced meals).
7 Indian cities: Delhi, Mumbai, Chennai, Kolkata, Vijayawada, Lucknow and Ahmedabad.
30 - 55 years
Socio Economic A & B only
41% Vegetarian and 59% Non-Vegetarians
Endocrinologists, senior doctors, dieticians and nutrition experts from across the country were interviewed during the results that were published. They came forth and chose to speak of the long term dangers and future diseases/distress to the body’s functionality caused by the rampancy of inadequate protein nourishment that looms throughout India.
According to health professionals, if changes aren’t made to our diets by 2020, India is anticipated to lead the world in metabolic syndrome and lifestyle problems.
National Protein Deficiency
Delhi‘s Protein Gap
This deficiency is a primary reason for India's accelerating metabolic syndromes (cluster of conditions from increased blood pressure and blood sugar, excess body fat around the waist, increasing cholesterol levels or triglycerides) that occur together and risk the heart, leading to diabetes and lifestyle problems. Spreading awareness and providing solutions are the primary ways to overcome this gap.
Dynamic advancements in the 21st century are deeply connected to erratic plans and busy schedules. Attention to nourishing meals has become futile and secondary. Protein deficiency is also increasing due to a switch towards imbalanced ‘convenience’ foods that are high in carbohydrates and simple sugars and low in protein and nutritional value.
Unplanned vegetarian diets, and imbalanced non-vegetarian diets along with not knowing your body’s minimum nourishment requirements have slowly led up to these drastic results. The first step towards change is awareness. Take the second step, be kind to yourself.